From UX Analysis to Website Prototypes
Three client projects where I analyzed existing websites, identified UX issues, and translated insights into page structures and prototypes for medical, cybersecurity, and e-commerce products.
Role
UX Designer
Duration
1 month
Deliverables
Context & Challenge
These projects covered three different industries, but shared a common challenge: users struggled to find, scan, and navigate relevant information.
My role was to work with existing websites and turn UX findings into practical page structures and prototypes.
Context
The clinic's consultation and procedure pages had high bounce rates and low scroll depth. Important information was missing from the page structure, making it harder for users arriving from advertising to understand the service and decide whether to contact the clinic.
Task
Redesign the page templates to make key information easier to find, build trust, and support the decision-making process.
Result
The full redesign was not implemented, but the client adopted several of the recommended content blocks on the existing website. The prototype also established a clearer structure for presenting service information, from the initial overview to treatment details, specialists, trust signals, and contact.
Other projects
Improving Lead Conversion Through UX Audit
UX audit of a B2B industrial equipment website focused on improving lead generation through data-driven, targeted UX improvements.
Ozon Seller Dashboard Redesign
An end-to-end product design project for a hotel booking app, from UX research and product strategy to information architecture, UI design, and a scalable design system.